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Titles, Products, and Formats are the building blocks of your catalogue in Flip. This is where you keep track of what you publish, the editions you sell, and the details that make each one ready for market. These guides walk you through the day-to-day jobs of setting up and looking after that information — no technical background needed.

How the pieces fit together

  • Titles are the work itself — the story or content, regardless of how it’s sold.
  • Products are the things you actually sell under a title, such as a hardback or a board book edition.
  • Formats describe the physical or digital make-up of a product.
Marketing copy, reviews, and awards live on the Product, so you can tailor them to each edition rather than sharing one set of details across the whole title.

Guides

Managing Product Collateral

Keep your Text Content, Cited Content, and Awards up to date on each product.
More guides for Titles, Products, and Formats are on the way. Check back here as we add them.
Last modified on July 21, 2026