Managing Product Collateral

Product Collateral is all the marketing information that helps sell a product — the blurb, the quotes from reviews, and the awards it has won. In Flip, this lives on each product, so a board book and a picture book of the same title can each have their own copy.

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Where to find it

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The three kinds of collateral

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Text Content

Text Content is where you write the words that describe and sell the product. Open the Text Content tab and click Add text content.

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What you fill in

• Text type — what kind of copy this is. Flip uses the standard ONIX list of text types. The two you’ll reach for most often are:
  • Description (03) — the synopsis or blurb.
  • Promotional headline (10) — your selling points or headline copy.
• Content audiences — who the copy is written for. Most copy is Unrestricted, but you can mark it for General/trade, End users, or Children.
• Territory scope — which parts of the world this copy applies to. Leave it empty and it counts as Worldwide. (More on this below.)
• Text variants — the actual wording, with optional language and country. Every text item needs one default variant, and can have extra variants for specific languages or countries.

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What a variant is

A variant is one version of the same piece of copy. Think of it as writing the same blurb more than once for different audiences. Every Text Content item has exactly one default variant — the wording used when nothing more specific fits. You can then add extra variants and tag each one with a language and/or country:

• Language — for example, French copy alongside your English default.
• Country — for example, US spelling and phrasing versus UK.

The default variant can’t have a language or country set — it’s the catch-all. Only the extra variants carry those tags.

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Example: one synopsis, a few variants

Say you have a Description (synopsis) for a novel:

• Default: “A sweeping tale of two families across a century.”
• Variant (language: French): “Une grande saga de deux familles sur un siècle.”
• Variant (country: US): “A sweeping tale of two families across a hundred years.”

Flip keeps all three. When it needs to show the synopsis somewhere, it picks the variant that best matches the situation and falls back to the default when nothing more specific fits.

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Territory scope

Territory scope answers a simple question: should this piece of collateral be used in this market at all?

• Leave the Territory scope empty and the item is Worldwide — it’s available everywhere.
• Add one or more territories and the item only applies to those markets.

To set it, use + Add Territory and search for the territories you want. Selected territories show as badges. An item with no territories shows a Worldwide badge instead.

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Example: a market-specific blurb

Imagine two Description items on the same product:

• A Worldwide synopsis: “Global blurb.”
• An Australia-scoped synopsis: “Aussie blurb.”

When the product appears for a customer in Australia, Flip shows “Aussie blurb” — the territory-specific one wins. For a customer anywhere else (say the UK), the Australia-only item doesn’t apply, so Flip falls back to the “Global blurb”.

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How Flip picks what to show

When Flip needs one piece of copy (for example, the synopsis on a sales presentation), it works through your items like this:

1. Territory first. It keeps items that are Worldwide or that match the market, and ignores items scoped to other territories.
2. Best wording next. Within the matching items, it prefers a territory-specific match over a Worldwide one, then the variant that best fits the language and country, and finally falls back to the default variant.
3. Order as a tie-breaker. If two items are equally good, the one listed first (lowest sequence number) wins.

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Cited Content

Cited Content is for quotes and mentions from other people — press reviews, media coverage, and bestseller-list placements. Open the Cited Content tab and click Add cited content.

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What you fill in

• Cited type — the kind of citation: Full text of review, Quote from review, or Other text.
• Source type — where it came from: Print publication, Online publication, Broadcast, or Other.
• Source title — the name of the publication or outlet (for example, The Guardian).
• Citation note — the quote or the text of the mention.
• Resource link — a URL to the original piece, if you have one.
• List name and Position on list — for bestseller placements (for example, “New York Times Bestsellers”, position 3). You can only set a position once you’ve named the list.
• Territory scope — same as Text Content: empty means Worldwide.

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Example

• Cited type: Quote from review
• Source type: Online publication
• Source title: The Guardian
• Citation note: “Unforgettable and deeply moving.”
• Resource link: the article’s URL

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Awards

Awards records the prizes and achievements a product has earned. Open the Awards tab and click Add award.

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What you fill in

• Year — the year of the award.
• Achievement — the result: Winner, Runner-up, Short-listed, or Long-listed.
• Country and Region — where the prize was given.
• Identifier and Identifier type — optional, for a formal prize identifier.
• Text variants — the wording of the award, with an optional language per non-default variant. Each variant can include:
  • Prize name (required)
  • Awarding body
  • Prize jury
  • Statement — a short write-up of the achievement.

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Example

• Year: 2025
• Achievement: Winner
• Country: United Kingdom
• Prize name (default variant): The Booker Prize
• Statement: “Winner of the 2025 Booker Prize for Fiction.”

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Editing and removing

Every tab works the same way:

• Click a row to view it.
• Use the pencil to edit, or the trash icon to remove it.
• Rows are numbered and can be dragged to reorder them (when you’re not searching). The order sets the sequence Flip uses as a tie-breaker.

Remember that nothing is saved until you click Save on the product.

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Who can edit collateral

• Everyone in your organisation can view collateral.
• Org members with the publisher role can add, edit, and delete it.

If the product form is open in a read-only view, the Add, Edit, and Delete actions are hidden.

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Tips for good collateral