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The Flip API gives you programmatic access to manage products and related catalogue data in your organisation. Requests and responses use JSON.

Base URL

Endpoint pages in this reference use paths like /api/products relative to /functions/v1.

Authentication

Integrators typically authenticate with an API key. Include it on every request:

Getting an API key

  1. Sign in to Flip.
  2. Open Organisation settings → API keys.
  3. Create a key or copy an existing one.
  4. Treat the key like a password — don’t commit it or share it in public channels.
App sessions can also call the API with a Bearer JWT and must send x-organization-id for the active organisation. API keys do not need that header — the organisation comes from the key.

Response envelope

Successful and failed responses share a common shape:

Products

Start with the core product endpoints:

List products

Paginated product list with search and filters.

Get a product

Full product detail, territories, sales rights, and collateral.

Create a product

Create a product, optionally with prices, contributors, and collateral.

Update a product

Partial updates with nested sync for related records.
Last modified on July 22, 2026