> ## Documentation Index > Fetch the complete documentation index at: https://docs.flipapp.app/llms.txt > Use this file to discover all available pages before exploring further. # Managing Product Collateral > Maintain Text Content, Cited Content, and Awards on your products, and understand how territory scope and text variants decide what shows up where. export const PageUpdated = ({date}) =>

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; Product Collateral is all the marketing information that helps sell a product — the blurb, the quotes from reviews, and the awards it has won. In Flip, this lives on each **product**, so a board book and a picture book of the same title can each have their own copy. Collateral used to live on the **title** as a single synopsis and set of selling points. It now lives on the **product**, which means every edition can have its own wording. If you set up copy on titles in the past, Flip has already moved it onto your products for you. ## Where to find it Go to **Products** in the sidebar and open the product you want to work on. In the product form, select **Collateral** from the left-hand sections. The page is headed **Collateral Detail**. You'll see three tabs: **Text Content**, **Cited Content**, and **Awards**. Each one holds a different kind of marketing information. Changes you make here are saved when you save the product. Adding, editing, or removing a row stages the change — it isn't stored until you click **Save** on the product. If you try to leave with unsaved changes, Flip asks whether you want to discard them. ## The three kinds of collateral | Tab | What it's for | Examples | | ----------------- | ------------------------------------- | ------------------------------------------------------- | | **Text Content** | Your own marketing copy | Synopsis, selling points, cover copy | | **Cited Content** | Quotes and mentions from other people | A review in *The Guardian*, a bestseller-list placement | | **Awards** | Prizes and achievements | "Winner, 2025 Booker Prize" | ## Text Content Text Content is where you write the words that describe and sell the product. Open the **Text Content** tab and click **Add text content**. ### What you fill in * **Text type** — what kind of copy this is. Flip uses the standard ONIX list of text types. The two you'll reach for most often are: * **Description (03)** — the synopsis or blurb. * **Promotional headline (10)** — your selling points or headline copy. * **Content audiences** — who the copy is written for. Most copy is **Unrestricted**, but you can mark it for **General/trade**, **End users**, or **Children**. * **Territory scope** — which parts of the world this copy applies to. Leave it empty and it counts as **Worldwide**. (More on this below.) * **Text variants** — the actual wording, with optional language and country. Every text item needs one **default** variant, and can have extra variants for specific languages or countries. You won't see a text type literally called "Synopsis". Choose **Description (03)** for the synopsis and **Promotional headline (10)** for selling points — that's how Flip lines these up with sales presentations. ### What a variant is A **variant** is one version of the same piece of copy. Think of it as writing the same blurb more than once for different audiences. Every Text Content item has exactly one **default** variant — the wording used when nothing more specific fits. You can then add extra variants and tag each one with a **language** and/or **country**: * **Language** — for example, French copy alongside your English default. * **Country** — for example, US spelling and phrasing versus UK. The default variant can't have a language or country set — it's the catch-all. Only the extra variants carry those tags. Variants change the **wording** of a piece of copy. Territory scope decides **whether the whole item applies** to a market. They're two different controls that work together. ### Example: one synopsis, a few variants Say you have a Description (synopsis) for a novel: * **Default:** "A sweeping tale of two families across a century." * **Variant (language: French):** "Une grande saga de deux familles sur un siècle." * **Variant (country: US):** "A sweeping tale of two families across a hundred years." Flip keeps all three. When it needs to show the synopsis somewhere, it picks the variant that best matches the situation and falls back to the default when nothing more specific fits. ## Territory scope Territory scope answers a simple question: **should this piece of collateral be used in this market at all?** * Leave the **Territory scope** empty and the item is **Worldwide** — it's available everywhere. * Add one or more territories and the item only applies to those markets. To set it, use **+ Add Territory** and search for the territories you want. Selected territories show as badges. An item with no territories shows a **Worldwide** badge instead. **Text Content** and **Cited Content** can be territory-scoped. **Awards cannot** — an award is an award no matter where you're selling, so there's no territory option on the Awards tab. ### Example: a market-specific blurb Imagine two Description items on the same product: * A **Worldwide** synopsis: "Global blurb." * An **Australia**-scoped synopsis: "Aussie blurb." When the product appears for a customer in Australia, Flip shows **"Aussie blurb"** — the territory-specific one wins. For a customer anywhere else (say the UK), the Australia-only item doesn't apply, so Flip falls back to the **"Global blurb"**. ### How Flip picks what to show When Flip needs one piece of copy (for example, the synopsis on a sales presentation), it works through your items like this: 1. **Territory first.** It keeps items that are Worldwide or that match the market, and ignores items scoped to other territories. 2. **Best wording next.** Within the matching items, it prefers a territory-specific match over a Worldwide one, then the variant that best fits the language and country, and finally falls back to the default variant. 3. **Order as a tie-breaker.** If two items are equally good, the one listed first (lowest sequence number) wins. In sales presentations today, Flip matches on the customer's **territory** and uses the **default** variant of the winning item. Language- and country-specific variants are stored and ready, but presentations don't switch wording by language yet. Setting them now means your copy is ready when that arrives. ## Cited Content Cited Content is for quotes and mentions from other people — press reviews, media coverage, and bestseller-list placements. Open the **Cited Content** tab and click **Add cited content**. ### What you fill in * **Cited type** — the kind of citation: **Full text of review**, **Quote from review**, or **Other text**. * **Source type** — where it came from: **Print publication**, **Online publication**, **Broadcast**, or **Other**. * **Source title** — the name of the publication or outlet (for example, *The Guardian*). * **Citation note** — the quote or the text of the mention. * **Resource link** — a URL to the original piece, if you have one. * **List name** and **Position on list** — for bestseller placements (for example, "New York Times Bestsellers", position 3). You can only set a position once you've named the list. * **Territory scope** — same as Text Content: empty means Worldwide. ### Example * **Cited type:** Quote from review * **Source type:** Online publication * **Source title:** The Guardian * **Citation note:** "Unforgettable and deeply moving." * **Resource link:** the article's URL ## Awards Awards records the prizes and achievements a product has earned. Open the **Awards** tab and click **Add award**. ### What you fill in * **Year** — the year of the award. * **Achievement** — the result: **Winner**, **Runner-up**, **Short-listed**, or **Long-listed**. * **Country** and **Region** — where the prize was given. * **Identifier** and **Identifier type** — optional, for a formal prize identifier. * **Text variants** — the wording of the award, with an optional language per non-default variant. Each variant can include: * **Prize name** (required) * **Awarding body** * **Prize jury** * **Statement** — a short write-up of the achievement. Awards don't have territory scope. The **Country** and **Region** here describe **where the prize was awarded**, not which markets it applies to. An award you record shows up regardless of the customer's territory. ### Example * **Year:** 2025 * **Achievement:** Winner * **Country:** United Kingdom * **Prize name (default variant):** The Booker Prize * **Statement:** "Winner of the 2025 Booker Prize for Fiction." ## Editing and removing Every tab works the same way: * **Click a row** to view it. * Use the **pencil** to edit, or the **trash** icon to remove it. * Rows are numbered and can be dragged to reorder them (when you're not searching). The order sets the sequence Flip uses as a tie-breaker. Remember that nothing is saved until you click **Save** on the product. ## Who can edit collateral * Everyone in your organisation can **view** collateral. * Org members with the **publisher** role can **add, edit, and delete** it. If the product form is open in a read-only view, the **Add**, **Edit**, and **Delete** actions are hidden. ## Tips for good collateral Add a **Description (03)** for your synopsis and a **Promotional headline (10)** for selling points. These are what sales presentations use. Because collateral lives on the product, write copy that suits that specific edition rather than the whole title. Leave copy Worldwide unless a market genuinely needs different wording. A single strong Worldwide blurb is easier to maintain than many overlapping ones. If you sell in more than one language or country, add variants now so your copy is ready as Flip rolls out language-aware display.